A Research on "Controlling Risk and Fraudulent activities in Affiliate Marketing"
Currently I am undertaking a research on risk and fraud scenarios affecting Affiliate Marketing, which is an important component of e-commerce.
This survey will help to understand and discover such risk factors and also will enable me to find solutions to mitigate such threats.
I am working closely with a group of selected business organisations who have implemented an Affiliate Marketing strategy for their respective organisations,
or who are planning to do so in near future. A group of Affiliates and an Affiliate Management Platform are also working closely with me, providing me with valuable input for my research project.
This research is carried out in partial fulfillment of the Master of Philosophy (M.Phil) program, which I am currently undertaking at Massey University, Albany, Auckland, New Zealand.
If you have any queries concerning this research project, or if you wish to contribute to my research project, please contact me or my research supervisor.
Bede Amarasekara (B. InfoTech, PGdipBE)
Research outcomes thus far: